Subject 'Practical process from idea to business models'

Year:   2018/2019    2019/2020    

Course takes place 25.09 - 01.12.2018 in various location, please check below
Responsible lecturer from EKA: Kelli Turmann

All lectures and seminars start at 17:00 and will take place in 5 universities in Tallinn: Estonian Academy of Arts (Põhja pst 7), Tallinn University (Narva mnt 25), Estonian Business School (A. Lauteri 3), Estonian Academy of Music and Theatre (Rävala pst 16), Estonian Entrepreneurship University of Applied Sciences (Suur-Sõjamäe 10a).

Learners gain practical, hands-on experience and knowledge about how to generate ideas, assess their business potential and develop appropriate business model.

Learners gain practical, hands-on experience and knowledge about how to generate ideas, assess their business potential and develop appropriate business model. Formed teams gain understanding on entrepreneurship environment by testing their assumptions in practice,
communicate with potential users/clients and build prototypes. Workshops are integrated with individual work and practical tasks, which enable learners to develop their product/service, define value proposition, revenue model and marketing approach. The programme requires commitment, willigness to cooperate, learn teamwork, presentation skills and cope with challenges and stress associated with start-up founding. Teams get guidance from experienced experts of different economic fields and business mentors. The programme ends with business ideas competition with presenting the idea in public. All learners are encouraged to found their own business.

25.09
Leadership and team development - Tallinn University, room Mare hall

02.10
Business model & value proposition - Estonian Business
School, room 405

09.10
Feedback session 1 - Estonian Business School, room 405

16.10
Design thinking - Estonian Academy of Arts, room A101

23.10
Feedback session 2 - Estonian Academy of Arts, room A101

25.10
StartUpSpeedDatingNight event - Erinevate TubadeKlubi, Telliskivi 60A

30.10
Marketing and sales - Estonian Academy of Music and Theatre A103

05.11
Legal and IPR - TTÜ, Mektory

13.11
Feedback session 3 - Entrepreneurship University of Applied Sciences

20.11
Pitch training - Tallinn Creative Incubator (Veerenni 24)

27.11
Feedback session 4, evaluation - Tallinn University, room A-046

01.12, 16.00 - 18.00
Demo Day – public presentations - At Robotex conference in Tallinn Creative Hub, Põhja pst 27a

Participation in workshops (60%), presentation at mentor feedback session and at business ideas competition in the pre-selection round or the finals.

2018: VA*  

* Optional subject